Some of your best sellers lose money.
The Profit Leak Audit shows which products, channels, discount codes and customers stop making money once returns, shipping, discounts and ad spend are counted. It also shows why, by reading your support tickets and return reasons.
One $78 dress, one order
Illustrative example of what the audit traces for every product
- Price$78.00
- Discount code (15%)−$11.70
- Product cost−$27.30
- Shipping and fulfillment−$9.40
- Payment fees−$2.22
- Returns (28% rate)−$14.90
- Ad spend per order−$16.50
- What you keep−$4.02
Try it with one of your products
Rough numbers are fine. Nothing you type here leaves your browser.
What the audit finds
The calculator above does one product with your guesses. The audit does every product with your real data, then explains the losses.
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Margin after everything
Contribution margin by product, channel, discount code and customer group, after product cost, shipping, returns, discounts and ad spend.
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Your five biggest leaks
The products and customer groups that lose the most money, ranked by dollars.
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Why customers send things back
Every support ticket and return reason sorted into causes like sizing, damaged in transit or not as pictured, matched to the product and costed in dollars.
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Three to five fixes, in order
Specific changes to pricing, discounts, shipping thresholds, product pages or packaging, ranked by how much each one is worth.
How it works
You send exports you already have. You never install anything or share admin access.
Send your exports
Shopify orders, product costs (a best estimate is fine), Meta and Google ad spend, your Gorgias or Zendesk tickets, and returns data. Read-only access works too.
The audit runs for 10 business days
Margins are rebuilt order by order, and an AI pipeline reads your tickets and return reasons and ties each one to a product.
You get the readout
A written report, a Looker Studio dashboard you keep, and a 20-minute recorded walkthrough of the findings.
One price, with a guarantee
$950 $1,500
Founding price for the first two brands, in exchange for an anonymized case study. After that it's $1,500.
Want it kept current? A monthly refresh with a discount and promo review and a weekly digest of ticket themes is $1,000 a month. That's optional and only offered after the audit.
Find 3× the fee, or it's free
If the audit doesn't find at least three times its price in yearly profit leaks, you get a full refund.
Questions founders ask
- We already use Triple Whale or a profit app. Why would we need this?
- Those tools are good at showing what your margin is. This audit shows why a product or customer group is losing money, using your tickets and return reasons, and what to do about it. It works alongside them.
- Who does the work?
- A senior data analyst who has built AI pipelines over customer conversations, and models for which customers to target, in production at a large consumer tech company. You work directly with the person doing the analysis.
- What happens to our data?
- It's used only for your audit, never shared, and deleted when the engagement ends unless you ask to keep it for a monthly refresh.
- Our product costs are messy. Is that a problem?
- No. Most brands have the same issue. A best estimate per product is enough to start, and the audit flags where better numbers would change the answer.
- Who is this for?
- Shopify brands doing roughly $1M to $10M a year, with at least 30 products and a help desk like Gorgias or Zendesk.
See what an audit looks like before you decide.
Share your store and you'll get a one-page sample built on demo store data, so you can see exactly what the readout covers. No call needed.